About Us

Meet The Team at Aced Accounting

Our Story

Ethan CPA

I’m Ethan, a Certified Public Accountant and the founder of Aced Accounting.  After seeking a bookkeeping service for my own small business, I realized too many firms lacked transparent pricing all while using outdated practices. A light went off in my head why not create an accounting firm that uses convenient and efficient technology suited for the every day business owner? I soon set out on a mission to provide full-scale bookkeeping and accounting services at some of the best prices on the market. That’s the tale of how Aced Accounting was born –  a firm that could meet the needs of the everyday business owner at unbeatable prices.

I know you have an a lot of options when it comes to choose an accounting firm, why choose Aced? We’re more than just an accounting and bookkeeping services. We’re a trusted advisor. Since we have Certified Pubic Accountants on staff, we also offer accounting guidance, business strategy, and risk consulting services. We also offer LLC formation services for clients outside of the USA.

aced accounting

The Team

From transparent pricing to full-cycle bookkeeping, we can meet all your company’s financial needs.

Ethan Willse, CPA

Ethan Willse, CPA


Ethan Willse is a native of Des Moines, Iowa and is the founder of Aced Accounting. He graduated from Iowa State University in 2017 and earned his CPA designation in 2020. He has over six years of professional accounting experience and has served clients from various industries. In his free time, he enjoys traveling and writing.

Felipe Bulnes

Felipe Bulnes


Felipe Bulnes is a native of Puebla, Mexico and is bilingual in Spanish and English. He is a graduate of Meritorious Autonomous University of Puebla where he studied International Business. Felipe specializes in entity formation for our clients in the Latin America region. In his free time, he enjoys reading, traveling, and spending time outside.


Why Choose Us?

From transparent pricing to full-cycle bookkeeping, we can meet all your company’s financial needs.


Ethan Willse, the founder of Aced Accounting, is a Certified Public Accountant in Iowa. He can provide guidance on complex accounting issues.

Transparent Pricing

We charge a fixed monthly price and there are no hidden fees. You know exactly how much you’re going to pay each month.

Full-Cycle Solutions

We manage everything from transaction categorization, financial statement preparation, and tax filings.

Secure Document Storage

We use encrypted document storage solutions that make it easy for you to send us sensitive information.

Seamless Integration

Our onboarding process is painless. We set you up with tools that minimize the work on your end as we manage your books.

Dedicated Support

We’re just an email or phone call away. All clients receive a dedicated account manager that provides prompt support.